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What's out there?

As part of the heuristic analysis, I chose three popular online marketplaces in Kenya. Jumia, one of the largest online marketplaces in Africa with sites in a number of African countries, Mall of Africa, a platform that allows users in Kenya to shop from U.S. and U.K. based stores, and Olx, a Classifieds platform where people post and exchange goods and services. I had to keep in mind that I’m viewing the apps through a different cultural lens and expectations and standards may vary between countries.

Current Online Marketplaces in Kenya

Current Online Marketplaces in Kenya

This chart compares three of the larger existing online marketplaces in Kenya. For design purposes, I chose to focus on the execution of certain design principles in relation to the user experience.

VIEW MARKETPLACE ANALYSIS