This was actually the last decision in my design process because I wanted to test a light and dark color scheme. My first choice was a darker scheme given the bright colors and textures found in African fabrics and materials. After my mentor’s feedback about color schemes for online shopping sites, an A/B test seemed like the best method. The final decision ultimately relied on user’s reactions. All participants, Americans and Kenyans, chose the darker scheme, citing the contrast and unique color palette as the reason for their selection.
Typography
The Material Design provides guidelines and requirements for Android devices. This helped simplify the visual design process particularly when it came to typography.
Color Palette
A subdued palette with accents of color was chosen to highlight the products. Given the darker background color, I used an online tool to test the color contrast to ensure readability.